Writing the perfect Pinterest bio develops your credibility. Writing a perfect bio is important for all your social media. It will be interesting to learn how the Pinterest bio differs from other bios. For example, I recently learned from Maria Perez that the Twitter bio should include hashtags, but probably no more than three. This is just one of the many tips offered on Networking Bloggers each month.
Marissa Wood is an expert member of Networking Bloggers in the area of Pinterest. In March we focused on Twitter tips. This month we are focusing on Pinterest tips and Marissa Wood has graciously agreed to be the Group Hostess for this month. Did you know that you can open a business Pinterest account and find out your analytics? Besides writing the perfect Pinterest bio, see what additional tips Marissa shares on her website.
Your bio will be the first impression visitors have of your Pinterest board. When done right, it can increase your subscribers and followers and lend itself to a stronger brand on social media.
It’s not difficult to create a great Pinterest bio, but there are certain elements to consider. Here are some of my top suggestions for writing your Pinterest bio.
1. KEEP IT SHORT AND SWEET
A little text is essential for your brand, but keep in mind that when people visit your Pinterest page, they’re looking for more visual interaction than words. Short and sweet is the best policy, especially since Pinterest only allows you 160 characters for your description.
Of course, start with your brand or personal name. Then, highlight the most important parts of your business and/or board, but don’t get too wordy. A couple sentences are more than enough.
2. USE KEYWORDS…BUT DON’T STUFF
As you write your bio, keywords can help you make it searchable. Good keywords not only succinctly tell what you do, but they will also benefit your SEO strategy.
Just remember not to keyword stuff. Too many keywords will make your bio look cheap and tacky and can result in a search engine penalty that hurts your SEO rather than helps.
3. INCLUDE YOUR TAGLINE
Since you have very few characters to work with, but you want to make a good impression, work your tagline into the bio. If you don’t have a tagline, this is a great opportunity to make one. It’s basically one sentence that explains what you do and who you are. It should also include a keyword or two. See this list for examples of great company taglines.
4. BRAND WITH YOUR PHOTO
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