Sixteen Ways To Get More Facebook Interactions

Want to get more Facebook interactions for your nonprofit or business? Are you a blogger or writer, and wonder what else you can do to increase involvement, engagement and reach? I manage four organizational and professional Facebook pages and two groups. This weekend I attended a Kiwanis International Conference and picked up sixteen great ideas to improve engagement on our Facebook page. These tips helped me, and I want to share them with you. I came back from the conference supercharged, ready to up my game.

Watch the Video of 16 Great Ideas to Get More Facebook Interactions on Your Page

List of 16 Tips to Improve Facebook Engagement

1. Post Positive Stories

Look for positive stories that share what your organization or business can do for people. If you want to attract an active young audience choose pictures and stories that will appeal to them.

2. Brand Your Blog

Create a logo, banner and use the same colors on all your social media. Most organizations have logos. I started out with an idea for my logo that I designed in Canva. Then, I paid a little bit to have a professional take the idea and create the final logo. It’s well worth the money if you’re not a trained graphic designer. Colors are important in branding, too. Pick colors you like that go together and stick to them. Canva will store these colors and bring them up each time you design a new flyer or post. To read more about using Canva click here.

3. Use Hashtags:

Ask your group members or page followers to add a hashtag at the beginning of their comment thread. Using hashtags helps other readers find comments about the same topics.

4. Post active, playful pictures

Post an event, not a meeting. Crowds improve the interactions even more. Most the people go to our Woodlake Chamber of Commerce FB site to see pictures of themselves and their friends. I always ask if people want their pictures taken and tell them the pictures will go on Facebook. They usually love the idea. You do not need a media release for taking pictures in a public place. However, getting a media release protects you legally if you want to use the picture to promote your business or organization or sell the picture. You can use the release collect email addresses as well, and get permission to use the pictures in other places as well. There are places to get free photos that are legal to use. Canva has a collection of photos. My friend Terri Webster Schrandt offers some of her photos free of charge, too.

5. Include Stories, Pictures & Videos That Add Value

Facebook looks at every post as a potential ad. Your pictures add value to your readers if they inform them about an upcoming event or post, for example.

Coming Soon! The biggest rain in decades has made the falls in the Sequoia-Kings Canyon and Yosemite National Parks swell to new levels. What does this mean for you? Post coming next Monday. Watch for it.

Click to watch a video of Roaring River Falls.

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What’s wrong with this picture?

6.  Put Boosting Posts into Your Budget  

I have struggled to justify this expense for myself since I don’t have too much to sell. I cashed in a free boost (that ended up costing me about $30), and it brought in about 50 extra people who liked my post. However, I didn’t target the post correctly, and they don’t have much in common with my page. For business or non-profit organization, boosting makes a lot of sense. Is there a post that is already getting lots of engagement? Spend $5.00-$30.00 to boost it.

Sequoia Tourism spent a total of $58.49 for boosting in June which increased engagement for five different posts. One post had 25,000 views and 1.3K likes. On Instagram the same picture had four likes, so sometimes it’s hard to tell which posts to boost. But the picture the company chose to promote represented an important upcoming event in the park.  If you have an outstanding speaker or event, try paying for a Facebook ad to circulate the posted flyer to a targeted audience.

At Always Write I usually manually share posts to groups who trust me and allow it and pages I manage.

After you get new likes, you can invite all the people who like your post to like or follow your page.  I have had a lot of response from this type of engagement for all of my organizations and my  Always Write page. The hardest thing for me is to get likes from people who don’t know me. Maybe they don’t like someone who’s Always Write. 🙂

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7. Follow the 70-20-10% Rule

Approximately 70% of posts should be about your blog or business. 20% are members and fan’s posts, 10% are experimental posts. These might be memes, power points, podcasts, A/B tests of different flyers – any presentation modality that is new for you. Maybe you include questions and surveys on your Facebook Page. Problogger gives some big issue prompts to boost your engagement. I now have a list of topics I want to discuss with my audience, and I post them on a regular basis. You can always use questions that other readers ask you.

8. Repost a Picture from Your Blog 

Easy peasy, but do we do it? I tried it. I used an older picture as a preview post for a guest book review. Without any boosting, it reached 125. I can schedule posts to my Facebook Page with Hootsuite or Buffer. Also, you can schedule posts directly on FB. Scheduling helps you follow the 70/20/10 rule.

9. Add a Call to Action Button

There are five types of Call to Action buttons with drop down menus on Facebook. Watch a Video Is one type of Call to Action button. To find it, choose Learn More from the menu. Press arrow in the upper right corner. Choose Watch a Video.You don’t have to pose in front of the computer screen to make a video. Have someone record their voice, or do the voice over yourself.

Power points like the one I created containing these 16 tips for you at the beginning of this post can quickly become videos once you get the hang of it. I struggled with this video because it gave me an error message about the media. I assumed it was my narration, but there were videos embedded in the Power Point. The videos prevented me from processing the video. When I substituted photos, it worked.

Once I understood what I was doing, I made several videos.

  • With text, but no audio – my first try.
  • With audio, but no text and larger titles ( which I used in this post.)
  • With no text and no audio – for presentations.

10. Create Lots of Flyers 

I use Canva to create flyers for my site. It’s free and easy to use. To be fair, a graphic artist designed the flyer I showed in the video. California Council for the Social Studies (CCSS) and its affiliates will use one graphic to advertise its conference for a year. So, having a quality flyer is an important investment.

Try to get one that works well in B&W. Our Chamber of Commerce has limited funds. We might reduce the size and print two, even four flyers on a page to pass out to local businesses. Copy flyers for new members, prospects, events, and speaking events.

Here is one of my Canva flyers. I used a template and added my photos.

Get more Facebook interactions

Don’t forget a RSVP or link to register.

Use 64 font sparingly for event titles. Details should be smaller. People can expand a digital flyer to read the small print or use a magnifying glass. Usually, someone calls me anyway to find out details that are on the flyer. They misplace the flyer or just missed it because it was too obvious. I did that with a meeting announcement just recently.

11. The Best Compliment Is a Share

Do not be afraid to ask people to share your posts on Facebook or even on your blog. “Sharing is caring.”

For some reason, my like button doesn’t always work on my blog. However, if someone shares the post on their social media to tell me, they like it is better for them and me. Posting frequently helps improve the sharers’ visibility and gives me more visibility than a like does.

Selling yourself is hard for most beginning hobby bloggers and Facebook users. However, it’s easy if you have a cause you want to support.  For example, we have a lovely 14-acre botanical garden in our town. A university professor and agricultural advisor for UC Davis and his wife created and maintained it for the community and had built the fourteen acres into quite a tourist attraction. However, when they repeatedly could not get the city to spend any money on infrastructure for them (such as electricity to run the pumps), they decided to let the property management revert back to the city. If that happens, the property will become only become part of the park system, and workers will remove much of the plant material that makes the gardens unique. I don’t mind asking people to share that post because there is a lot of value for them.

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When we believe that what we are doing has value to others, it’s easy to ask people to share.

    12. Target Your Audience

    Who do you want to attract to your page? Get to know the people who already like your page. Looking at your list of follows or likes takes some work.  I recorded them in my journal and used a symbol to indicate their affiliation to me.

    It surprised me to learn how many local people signed up for my Always Write page even though they don’t blog. Now, I make sure I include local posts. But the other half of that is for me to go out and target others that I want to reach, which are hobby bloggers, writers, and photographers, with the heaviest emphasis on the first two. I have to put the most value in for these viewers.

    If you know the audience of your Facebook page, you also know who is missing. Personal invitations lead to more people signing up for your page, newsletter or whatever social media you choose to target for growth.

    Professionals with thousands of followers hire someone to take care of getting to know their audience. If they don’t, followers get ignored and fall away.

    13. Test New Things

    Marketing influencers call this A/B testing. For the past few nights, I’ve been trying out titles for various posts. I tested all of them on CoSchedule’s headline checker.  You can check them on different posts on Facebook to see which title works best with your audience.

    Warning, don’t do this! At the Kiwanis International Conference, I tried to do a live video during the social media training. That was a new skill for me. I held up the camera as I always do, but for some reason, the camera defaulted to selfie mode.

    I panicked, turned it off and checked my Facebook page. I didn’t want to be live with the faces I was making. When the speaker asked for questions, I raised my hand. My mistake modified the speaker’s presentation. Everyone wanted to know how to do a live presentation after that! It turned out that it didn’t work exactly the way he thought it would either. So he moved on.

    One kind participant came back and sat with me for a few minutes to make sure that I understood live posts.

    I have tried podcasts. What new things have you tried?

    14. Adapt Good Ideas from Blog Influencers

    Problogger Darren Rowse has a Facebook Group. He posted an experiment he is working with his group to use hashtags to keep track of threads of conversations. It sounded like a brilliant idea, so I’m trying it, too – my way on my FB Page. I’m going to share a link to this post so that he has a chance to react. Influencers are human, and there are lots of ways to connect with them. Trying their ideas and sharing how they work is a great way to start a friendship. If you wonder who the influencers are like I did, there are curator websites that help you find the right influencers for your interests. I use Feedly.

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    15. Connect with Other Pages to Create a Social Partnership

    You don’t need to compete with other pages. Liking other pages isn’t enough. According to Kiwanis experts, there’s more. Share each other’s posts. Groups can do this, too. Debby Gies Colleen Chesebro and Marji Mallon do this so well with her FB group, Authors/Bloggers Rainbow Support Group. Similar pages can plan events together as well. 

    16. People Like to Make a Difference

    If you are trying to get people to join something, let them know that joining will make a difference in their lives, or help them make a difference in someone else’s life. This works well on Facebook. Remember the 22 pushups and the Ice Bucket Challenge? This amazing video was filmed by one of my first blogging friends, who sometimes goes by the name, Smiling Toad. It will inspire you.

    Millions of people wanted to make a difference and Facebook spread the word. This may be the hardest job for amateur or hobby bloggers. It’s hard to sell yourself unless you honestly believe that you can help someone through your blog. Read Joanne Sisco’s story. She might never have helped someone achieve a major goal in their life if she hadn’t blogged.

     

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