Why Read Non-fiction?

Blob Promotiontology in particular?

Seriously, Peter Problogger? If I read non-fiction, specifically Blog Promotionology will I get smarter? Promotionology is not even a word!”

Amy Amateur, what have you got to lose?

99 cents.

It’s worth it, Amy.

read non-fiction: blog-promotionology

Blog Promotionology

Yesterday I breezed through Mike Allton’s book Blog Promotionology. Once again, I read about Mike Allton, through my friend Janice Wald as I have studied, but not completed, her new book, An Insider’s Guide to Building a Successful Blog, Tips and Tricks from the creator of Mostly Blogging.

Mike’s November 5, 2016 Amazon ranks knocked my socks off.

How to read non-fiction

Here are my expert notes when I read Blog Promotiontology. Brought to you direct from My Transformational Blogging Journal with a few lots of edits, of course!

Mike Allton‘s Tip #1 Your blog must have an XML Sitemap that automatically updates and pings Google and Bing when there’s new content.  (Kindle Location 124). The Social Media Hat. Kindle Edition.

Do you understand what he recommends here? I don’t – so it’s online to do some research – after I decide I really need to do it.

Mike’s Tip #2 Put up an RSS Feed icon. Your blog’s RSS feed is at http://yoursite.com/feed/ (if you use permalinks) or http://yoursite.com/?feed=rss2 (if you don’t use permalinks). (I had to look all this up on the internet.) I need Feedly.com to use it, so I signed up for it, but haven’t used it yet. Have you? Tell me about it.

Mike’s Free Gift Allton has a checklist of social media to he uses to promote each of this blog posts in his book. It was not clickable in Kindle, so I just retyped it into my Transformational Journal.

He broke the media tasks into four seemingly bite-sized chunks: 

read non-fiction

CoSchedule’s Headline Analyzer

  • Immediately, Later, and Weeks Later. I can’t share them all with you since they are his.
  • How to share Google+ using his template.
    • (Do this: Title: *Your SEO Postive Blog Title. Check on it with Co Scheduler’s Headline Analyzer  *
    • Promo intro: Teaser question? How to Find Amazing Blogs… 
    • Who am I writing about? I dropped names here. Janice Wald, Jason Cushman, Elena Peters…
    • Add hashtags #NaBloPoMo, #bloggingtips, #amblogging – Share it! Comment, “Pin for later.”)

Mike Allton introduces his readers to tools and websites I had never used. Nor had I heard of. them.

Some of the new tools to me are:

  • Delicious, which I understand is not new at all,
  • Scoop It,
  • Digg,
  • Reddit,
  • BizSugar,
  • Empire Avenue Mission,
  • Just Retweet (I’ve heard of this, but I haven’t signed up.) Janice talked about it, too.
  • Wood,
  • Tiberr,
  • Ping the Bong,
  • Social Warfare,
  • Shareaholic,
  • BlogPingy, and
  • Social Oomph.

He also talked about Rich Pins and activating Meta Tags.

I hate to admit it, but I’m still clueless about those.

That sad list is IMPORTANT stuff that had buzzed past my radar after I blogged for four years! Was my head buried in the sand, or are those services that a vanity blogger does not need to contend with?

What Is Evergreen Web Content, Mike?

This word came up several times as I read. Wordstream defined it for me. “Evergreen web content has (virtually) no expiration date and ideally will retain its value over the long-term. Anything which was written about this year’s presidential election, for example, is not evergreen content because it will become obsolete six months from now and many keywords associated with that topic will end up in the Google graveyard, never to be searched again.” 

The Wordstream website continued by suggesting common evergreen formats for generating lasting content.

  • Lists
  • Top Tips
  • Instructional “How To” Tutorials
  • Encyclopedia-esque Entries
  • Product Reviews
  • Videos

Back to the topic: Read Non-fiction

Mike’s book was an easy read. I took it to the spa next to the pool at the KOA at Avila Beach. I sat comfortably in the spa while two young homeschooled girls carefully did not splash in the spa as they “dove for treasures.”

Another Read Non-fiction Issue

As a Common Core History & Language Arts Consultant, I have insider information about reading non-fiction.

Here’s the deal with non-fiction. You don’t have to read non-fiction from start to finish. In fact, you may never finish a non-fiction piece.

Whew – end of guilt trip!

read non-fiction

This was our friend Spencer Morris’ Bible. He passed Oct. 27, 2016. That man knew how to study!


Here are the basic steps expert readers follow either consciously or automatically.

  1. Skim the Table of Contents. Non-fiction readers search for specific information. What do they want to learn? Is it going to be in this book?
  2. If yes, then they might decide that they want to read the whole book as an overview. Or the reader could focus on just a chapter or section.
  3. They read with writing utensils at hand, highlight, underline, and make a mess of the book. With a Kindle, it’s easy to highlight important quotes and make notes about them.
  4. Finally, expert readers write notes, like I shared from my Transformational Blog. For my records, these notes include to-dos.
  5. To be most effective as a non-fiction learner, use your notes to write about the book or findings, put the new knowledge to work somewhere.
  6. P.S. Be aware! You might never finish the book if you get caught up in the doing what the book says!

Anyway, I recommend Allton’s book 150%. I’m going to delve into it more deeply this month as I take part in NaBloPoMo. He has tons of other books

read non-fiction

A+ Book Review Blog Promotionology

I’m going to get, too.

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Let me know if you buy his book and love it!

Put links to your nonfiction posts in my comment section.